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For women who want more, and are ready to act.

1:1 life coaching, online, wherever you are. I'm Aisling (it's ASH-ling; Ash is fine): more than twenty years in corporate communications, retrained as a coach in 2023, and now supporting women to explore what they want from their lives - and to act on it.

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About Me

Originally from Northern Ireland, I spent more than twenty years working in communications roles in Paris, London, Dubai and now the North East of England. I did everything ‘right’, hitting all the socially acceptable personal and professional milestones. Somewhere along the way I noticed I'd built a life that looked great from the outside - I just wasn't sure it was mine.

The wake-up call came while I was working for a UK startup that advocated for the over-50s. I spent my days talking to members in the winter of their lives about lifelong learning and meaningful work. It sowed a seed of curiosity to learn something new. So I retrained as a coach with CTI in 2023. Today I still work as a PR consultant alongside my coaching practice which supports women to live the life they want for themselves. I have a lot of interests. Family comes first closely followed by exercise and healthy living, spirituality, micro-adventures, food and travel. I'm happiest on a rugged, windy beach under a sky full of greys and blues, and then home to cook for the people I love.

What coaching with me is actually like

​Not therapy. Not a pep talk. An hour of good questions, exploration followed by action and accountability.

You bring a topic: a decision, a feeling you can't name, a goal you keep not starting. I ask questions, I notice patterns and point them out.

I don't hand you a plan; I help you find out what you actually want. Action points emerge either organically as we explore or as a challenge or invitation from me. We spend a few minutes of the next session recapping your progress towards your actions. This commitment/follow up loop is crucial.

Coaching does look backwards. It's about you now, and where you want to get to. It's also finite: we agree a number of sessions at the start, and when they're done you leave with the awareness and the tools to keep going without me.

It doesn't matter how big the change is. A career, a country, a relationship; or a habit, or a thought that's been running the show for too long. As long as it’s accompanied by an intention to act, any type of change is welcome.

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How it works

A free 30-minute call.

01

We talk about what's going on and whether we're a fit. No pitch.

An agreed block of sessions.

02

Online, eight, ten or twelve, fortnightly

Change to Action between sessions.

03

You leave each session with actions which we recap at the following session. That's where the change happens.

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Retreats

A small group, four days, somewhere special. Where and when are being decided now, and the waitlist hears first.

What clients say

Ash is one of the best things that happened to me. I wish I was coached by her earlier, I'd have
accomplished way more than what I already did.

R, Strategist and Entrepreneur
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© 2026 Aisling Gray · ASG Coaching
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